In celebration of April Fool’s Day, here’s an article that made me realize how much things really have not changed in over 100 years of advertising.
You can be sure that Emmett had a pretty good sense of humor. He used to tell jokes to the reporters on occasion when he was being interviewed. For instance:
I’ve found a few other examples of his sense of humor. He was also a bit of a prankster — fairly innocent stuff. He probably would have enjoyed an April Fool’s trick or two in his time.
A favorite April Fool’s prank I used to pull is to give a colleague in the office one of those pink “While You Were Out” telephone message notes with the following on it:
“Please return call to Mr. G. Raffe at (202) 633-4888.
The unwitting colleague calls the number, which belongs to the National Zoo. This could be pulled off much easier before cell phones.
I always feel a bit sorry for the switchboard operator at the Zoo on April Fool’s Day.